When does the new AI search campaign make sense?
The new AI Search (formerly “AI Max”) is powerful, but only if it already has good data.
A Google Ads AI search campaign makes sense if:
- Sufficient conversions are available (at least 15–30 per month per country)
- a clean negative list is established
- Many keywords already work
- Search terms are already blocked, a negative keyword list already exists
- Landing pages are optimized
- Conversion tracking is running 100% smoothly.
Then AI-Search can work with the existing data, the Google Ads history.
The Google Ads AI search campaign can help with this:
- Finding new keyword variations
- To tap into long-tail traffic
- To enable scaling
- Optimizing CPCs
- Optimizing conversions
However: Without data, AI-Search uses too broad a range of search terms and generates irrelevant traffic.
What experiences have you had with the Google AI search campaign? Feel free to leave a comment below!
Identify the levers of your website and implement online marketing measures directly!
Sources: https://blog.google/products/ads-commerce/google-ai-max-for-search-campaigns/#introduction