Online Marketing Freelancer Munich, Germany

Online Marketing for Tech, B2B SaaS & AI

Turn marketing budgets into scalable growth – lower your CAC and gain the trust of your investors with data-driven SEO and MQL-oriented Google Ads.

Specialized in the challenges of: B2B SaaS | AI platforms | API products | Tech startups

Online marketing for a technical product is different.

Generic contractors? They understand neither your product nor your target audience, resulting in wasted budget and weak leads.
Technical hurdles? Your JavaScript-based platform isn't indexed correctly by Google, leaving your full SEO potential unused.
Wrong metrics? You get reports on traffic and rankings, but no clear answers about how your marketing is increasing customer lifetime value (LTV).

Does this apply to your business? I help technology, B2B SaaS, and AI companies generate more users and qualified leads through strategic SEO and Google Ads.

Tools

My focus: A growth framework that works for tech.

I combine technical SEO know-how with highly targeted performance ads for lead generation (MQLs) and a content strategy with creative ideas.

Experience in companies

0+ years

Amount of client projects

Experience in project management

0+ years

Online Marketing Freelancer In-Depth for Technology, SaaS & AI Companies

SEO for SAAS, Tech, AI

Analysis of JS frameworks (React, Vue), optimization of crawlability, implementation of schema markup and SEO strategies for landing pages with technical content.

Performance Ads (MQLs) for B2B

Highly targeted Google & LinkedIn Ads that focus not on clicks, but on generating demo requests and trial sign-ups fromqualified leadsare optimized.

Conversion Rate Optimization

Hypothesis-based A/B testing, e.g. to maximize demo requests and trial sign-ups.

Website relaunch with SEO

Are you a startup in need of a new website that not only looks great but will also drive your business forward in the long term? I'll lay the foundation right from the start: the right keyword strategy for your niche and a fully thought-out, customer-centric website, including design concept, implementation, SEO structure, content creation, and optimization based on your business goals.

Content strategy for expert target groups

Development of content (white papers, blog articles, case studies) that convinces technical decision-makers and positions your company as a thought leader. The content is aligned along the funnel and created for maximum performance.

1:1 collaboration

Traditional marketing agencies rarely speak the language of developers and CEOs of tech companies. I bridge this gap with structure and flexibility, along with analytical, technical, and creative skills. Structure, transparency, and flexibility are essential for a trusting one-on-one collaboration. The marketing strategies are tailored to a demanding audience.

Multilingual websites SEO optimized

Machine translation or AI translation with SEO optimization works exceptionally well with the right framework. The time savings are enormous when the translation results are outstanding and all SEO basics are adhered to. For building international websites with SEO optimization, I use a framework with AI Translation from WPML, which can be adapted for SEO, cultural and linguistic nuances, and different landing pages. Learn more about how multilingual websites can be SEO-optimized with AI Translation.

Online marketing freelancer for B2B tech, SaaS and AI – data-driven, user-centric, scalable.

You'll receive a clear roadmap and full transparency about my structured approach: analysis, design, implementation, testing, and continuous optimization. If desired, I can support you in developing a scalable strategy for your tech or SaaS company.

At the end of the collaboration, you will know your target group in detail – including their pain points, decision factors and alternatives.

Judith Ratajczak
Online Marketing Freelancer
Munich, Germany

Your partner who combines technology and online marketing.

My name is Judith Ratajczak. After more than 10 years in online marketing, I've observed a recurring pattern: Marketing experts rarely speak the language of developers and CEOs of tech companies. I bridge this gap. I delve deep into your product, analyze your unit economics, and develop marketing strategies that measurably contribute to the growth of your annual recurring revenue (ARR).

As a freelance online marketing professional, I support B2B companies in the technology, SaaS, FinTech and AI sectors in increasing their visibility and generating qualified leads – with well-thought-out SEO strategies, conversion-rich ads and a deep understanding of complex products.

Successes include: SEO & international Google Ads optimization for FinTech startup, SEO, SEA & UGC collaborations for SaaS companies, website for AI company and technology communication for the German Aerospace Center DLR (TEMA AG).

Technical understanding, creative implementation and more than 12 years of experience make me a strong partner for complex products and international online marketing projects.

Judith Ratajczak

Diploma in economics

References related to online marketing for SaaS, IT, FinTech, Tech & AI

Judith successfully has boosted website rankings for German speaking countries on the top places of Google search engine for organic traffic and PPC. As a result [...] web traffic, customer engagement and lead generation have increased significantly.

TimeTac

SAAS

She always applied her extensive expertise and analytical skills in online marketing in a goal-oriented manner and with great success.

THEMES

Technology Marketing Agency

Judith has extensive experience. She demonstrated comprehensive, above-average knowledge and understanding of her field, found good solutions and contributed new ideas.

ryd GmbH

FinTech

Judith developed a website from scratch – from concept and implementation to a solid SEO framework. What truly sets her apart is her ability to grasp complex software topics and translate them into highly creative, user-focused design solutions which convert thanks to her deep SEO expertise. Her work is exceptional and comes highly recommended.

Arraywise

AI and Machine Learning

Ready for online marketing that achieves your growth goals?

Online marketing freelancer for B2B Tech, SaaS & AI– strategic, analytical, creative.

Goal: Make complex products visible – with scalable SEO strategies, conversion-oriented SEA measures and in-depth experience in FinTech, SaaS and technology marketing.
Focus: User-centric activities that deliver leads and enable growth.

For complex projects that require AI software development, I have a direct line in my network.

Your partner who combines technology and online marketing.

Let's talk!

My office is located in western Munich. From here, as a performance marketing freelancer, I offer professional SEO, SEA, conversion rate optimization and conversion-rich web design.

Let's find out where your greatest growth potential lies in a free, no-obligation 30-minute consultation. I'll analyze your current situation and show you 2-3 concrete levers you can start using immediately.
For very complex projects, such as web development and AI, speech recognition and bots, I have a direct line to specialists. Let's talk!

Online Marketing Freelancer Munich, Germany

Online Marketing for Tech, B2B SaaS & AI

Specialized in the challenges of: B2B SaaS | AI platforms | API products | Tech startups

Online marketing for a technical product is different.

Does this apply to your business? I help technology, B2B SaaS, and AI companies generate more users and qualified leads through strategic SEO and Google Ads.

Tools

My focus: A growth framework that works for tech.