When Should You Use Performance Max? Key Criteria for Launching PMax Campaigns Google's Performance Max (PMax) campaigns promise impressive reach and results by tapping into the full power of machine learning across Google's entire network – from Search and YouTube to Gmail and Maps. But harnessing this highly automated campaign type isn't always straightforward. If …
Google Ads Demand Gen - Google's new AI solution. The Google Ads universe offers a variety of campaign types, not all of which are equally suitable for every company or every account. Since October 2023, Google has expanded its offering with the new campaign format "Demand Gen Campaigns." Read below to learn when this format makes sense, how it works, and what options are available...
Google Ads Attribution Models: What's Changed in 2025? Choosing the right Google Ads attribution model has long been a challenge for advertisers, and it will remain so in 2025. To measure advertising effectiveness, it's crucial to understand how customers interact with your campaigns and which touchpoints lead to conversions. Google Ads attribution models play a key role in this...
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