MQL vs. SQL: Why Your B2B Tech Sales Team Isn't Getting the Right Leads
No more of the quantity trap: How to generate leads that actually lead to sales. Your marketing campaign is in full swing. The download numbers for your new white paper are skyrocketing, and the webinar was sold out. You've exceeded your goal of 200 MQLs (marketing qualified leads) this month and are proudly handing the list over to sales. But instead...
MQL vs. SQL: Why Your B2B Tech Sales Team Isn't Getting the Right Leads Read More »